Rangoli is so inspiring and well known that it really should come as no surprise that this ancient and powerful form of art influenced the so called western world; and the causes of this phenomenon can be found in the ever growing number of Indians traveling or migrating to other countries, as well as the large amount of western tourists getting in touch with India and its traditions. Last but not the least; globalization has certainly had an effect on having the fame of Rangoli travel far and wide, what with the world of today shrinking by all standards.
The fact remains that Rangoli is now known and practiced in many countries of the western world, from U.S. to Europe, and not only by Indian citizens now living outside of their home country!
As a matter of fact, Rangoli has become a source of inspiration for set designers, artists, jewel makers, fashion designers – who incorporate Rangoli in their creations. One singular effect of its popularity is that many schools, from specialized art institutes to primary schools, have Rangoli included in their programs. For little kids, specifically, teachers find that Rangoli has a positive effect on teaching discipline in a non-threatening, relaxed way, and it definitely helps with the development of their artistic sense.
Throughout the years, several brands and visionaries have relied on Rangoli and its influences to create their own lines. Among them, jewelers like Damas, Engrave, Artazia or Kiran, linen and bedspread designers such as Stole & Yarn or fashion brands like Santoria or Bonanza. None of these, obviously, mean any disrespect towards India, but believe in spreading this ancient tradition outside of it. The evidence of this probably lies in the work of a world-famous chef Vikram Vij, who has incorporated Rangoli designs in his signature dishes.